Geneva — Switzerland?s Federal Migration Office is funding TV advertisements in Nigeria and Cameroon to deter illegal immigrants. SonntagsBlick, the Swiss newspaper, said that one commercial, produced by the International Organization for Migration, had been shown on Nigerian TV at half-time during last week?s football match between Nigeria and Switzerland.

In the advertisement, an African migrant phones his father from Switzerland and assures him that all is well while in reality he is being forced to live on the street, chased by the police, and has to beg for a living. The aim of the campaign was to ?give a more balanced view of irregular migration?, said an IOM spokesman. Many African migrants seeking to live in Europe paid thousands of dollars to smuggling networks that put them at risk of exploitation and deportation, he said.

Christoph Blocher, Switzerland?s hard-right Justice Minister, supports the campaign. His populist Swiss People?s Party won the most votes in last month?s federal elections after a campaign that focused heavily on immigration.

2 Responses to “Switzerland Tries To Discourage Illegal Aliens With Ad Campaign”
  1. BEADALONG says:

    Hmm, I wonder if it could work here. It’s worth a shot.

  2. BEADALONG says:

    I think this is a great idea. Now, do enough politicians/mayors have the guts/spines to do this?

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