Inflatable Sex Dolls To Fight Mexican Machismo

Reuters UK

Mexico is deploying an army of inflatable sex dolls dressed as office executives in a head-turning publicity campaign against workplace harassment of women in the famously macho country.

Timed to coincide with International Women’s Day on Wednesday, the advertisements show sex dolls with staring eyes and gaping red mouths dressed in suits and sitting at computers.

“No woman should be treated like an object. Sexual harassment is degrading and it’s a crime,” says a voice-over at the end of a television ad, which shows a man walking past one of the dolls and casually stroking her shoulder.

Machismo runs deep in Mexico, where it is common for men to have mistresses. Some even set them up in a second home.

Women generally earn less than male colleagues and have fewer opportunities for promotion. Inappropriate behaviour towards women in work situations is also not unusual.

Mexico’s national institute for women said the ads — which will run on television, radio, print media and billboards from mid-March — were aimed at stirring up controversy and symbolised the use of women as sexual objects.

Mexican law is often not on the side of women.

The age of consent varies from state to state, but can be as young as 12. And with abortion frowned upon by the Catholic majority, numerous rape victims are pressured by courts and medical workers into having children they do not want.

Surveys show countless women are beaten at home.

The anti-harassment campaign comes on the heels of a campaign to combat violence against women, which showed prominent women photographed with bruised and cut faces.

Mexican President Vicente Fox has headed a series of campaigns against sexism and other discrimination in his five years in office.

However, he caused a stir earlier this year when he made a joking reference to women as “washing machines with two legs.”

2 Responses to “Inflatable Sex Dolls To Fight Mexican Machismo”

  1. Vincent Narodnik Says:

    mexico being a “macho’ country is a notion that I have always questioned. My uncertainty about the notion was more than confirmed after living there. While translation of the word itself is difficult- it appears to mean a species of hypermasculinity-or overly assertive masculinity. The second possible definition provides the best starting point to examine the phenomenon, probably. If we assume over-assertion of masculinity we can begin observing it with clinical understandings of this sort of behavior -which almost always has origin in the subjects disbelief in the persona projected. That is to say, If I feel weak AND AM ASHAMED OF MY WEAKNESS then I make elaborate attempts to convince you that I am ’strong’, rather than dealing with the matter myself privately. If these surmises are accurate, what we are looking at when we observe ‘machismo’ is nothing more than a socially validated form of [co-dependant affirmation] of the same. Either way, machismo, whatever its origin, is odious to Americans, and we in no way should have to put up with it and all of its heinous effects. NOR SHOULD OUR WOMEN.

  2. Vincent Narodnik Says:

    …no, seriously. What was that we witnessed in Chicago last week? Was that evidence of a ‘masculine’ culture? What we witnesed was nothing more than a collective temper tantrum. Men arent allowed temper tantrums. NOR WOULD THEY WANT TO. A masculine culture would ‘take it like a man’…wouldnt it?

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